Amplify DX / Growth + AI consultancy
Marketing has changed.
Experience still matters.
Human strategy. AI-powered execution. Measurable growth.
Amplify DX helps growing companies build smarter marketing systems—combining senior marketing leadership, growth strategy, artificial intelligence and hands-on execution.
The new marketing reality
The marketing model changed.
Your customers changed.
Search changed.
Content changed.
Technology changed.
Your marketing operating model should too.
Too many tactics
Channels, campaigns and vendors multiply—but they don't operate as a connected growth system.
Not enough strategy
Teams stay busy executing while leadership struggles to connect marketing activity to business growth.
AI without direction
New tools appear every week. Without strategy, AI creates more activity—not necessarily more value.
We connect the pieces.
Strategy + Story + Technology + Execution + MeasurementOur approach / The Amplify Growth System™
Growth isn't a campaign. It's a system.
We connect strategy, narrative, technology, execution and measurement into a marketing operating system built around your business.
Six connected decisions. One coherent direction.
Amplify Growth System™ / 01—06
01Strategy
Where are we going and what must marketing accomplish?
02Narrative
Why should the market care?
03Experience
How should customers experience the brand across their journey?
04Intelligence
Where can data and AI improve decisions, productivity and customer experience?
05Activation
Which channels, programs and experiences will create demand?
06Optimization
What is producing growth—and what should change?
How we help
Strategy when you need direction. Execution when you need momentum.
Fractional CMO
Experienced marketing leadership for companies that need strategic direction, operating discipline and growth execution without immediately hiring a full-time CMO.
Growth + GTM
Turn market opportunity into a repeatable system for creating demand and revenue.
AI Strategy + Transformation
Most companies don't need more AI tools. They need a strategy for where AI belongs in the business.
Marketing Execution
Hands-on execution as an extension of your internal team or your marketing operating partner.
AI + Marketing
AI should make your marketing smarter. Not noisier.
The goal isn't to add more AI tools. It's to determine where intelligence can improve decisions, eliminate friction, accelerate execution and create better customer experiences.
Discover
Identify high-value opportunities.
Design
Build the right human + AI workflow.
Deploy
Integrate tools, automation and intelligent agents.
Govern
Maintain human judgment and brand integrity.
Measure
Determine whether AI improves performance.
Experience matters
We've been through more than one revolution.
Technology changes quickly. Understanding customers, creating demand and building trust still matter.
Digital advertising
Search + email
Social + mobile
Programmatic + automation
Generative AI + intelligent systems
We kept evolving.
The platforms change.
The fundamentals of growth don't.
Understand customers / Build trust / Create demand / Make buying easier / Measure what works
Selected work
Strategy is only interesting when it produces results.
01 / B2B / MEDIA / TRAVEL TECHNOLOGY
WiConnect
Building a scalable marketing and go-to-market engine for a connected-travel media company.
02 / B2B / HIGHER EDUCATION / DATA
Academic Analytics
Building content, digital strategy and demand-generation programs for a research analytics platform serving higher education.
Who we work with
Built for companies between traction and transformation.
Emerging
You have product-market traction. Marketing hasn't caught up.
Positioning / leadership / GTM / infrastructure
Growing
Marketing exists, but the pieces aren't operating as a system.
Team structure / growth strategy / sales alignment
Transforming
The business is established. AI is changing how marketing should operate.
AI strategy / workflow redesign / training
Growth + AI readiness assessment
How intelligent is your marketing system?
Identify where your marketing organization is strong, where friction exists and where AI may create leverage.
Take the 3-minute assessmentMeet the founder
Kitt Miller.
Marketing executive. Digital pioneer. AI strategist. Builder.
Kitt Miller has spent nearly three decades helping companies navigate changes in how technology connects brands, customers and revenue. Today, she helps leadership teams connect marketing strategy, technology, AI and execution into systems designed for sustainable growth.
Meet KittIdeas + insights / Amplify Intelligence
Understanding what's next is part of the job.
Leadership / 5 min read
What a fractional CMO should actually own
A practical view of leadership, accountability and execution when the marketing function is growing.
ReadAI / 6 min read
From AI tools to an AI marketing strategy
Where to begin when experimentation is outpacing operational clarity.
ReadGrowth / 5 min read
How to structure a marketing team for growth
Build the roles, rhythms and decision-making structure around the work that matters.
ReadThe next move
Build what's next.
You don't need more marketing activity. You need a marketing system.
Let's identify what's working, what's creating friction and where strategy, technology and AI can create leverage.
Let's talk Take the readiness assessment